How would you rebrand BP?

As an interesting follow on from the Jonathan Barnbrook interview about design and social responsibility (which you no doubt read from my previous blog post), here's Greenpeace's latest politik - a competition to rebrand BP. Their Flickr group is buzzing with activity, so it's certainly touching a nerve.

I'd encourage you to get thinking and submit an entry. And if you're not angry enough, check here for inspiration.

UPDATE: Here's some more lessons you can learn from BP, this time concerning how social media can't save you from the fire when "sorry seems to be the hardest word"...