Trade Aid's New Packaging Round Up!

We love working with Trade Aid, simple as that. Over the year's we've worked a lot on the packaging, and it's been particularly satisfying in recent times to see the new look and feel for Trade Aid's fantastic range of products evolve. Recently there's been a bit happening as Trade Aid have moved to repackage their coffee and launch a baby range, and it's all hitting shelves now.

From the "Sweet Justice" range - where we took the limitation of two colours and turned it into a strength - to the new coffee and chocolate packaging - which puts the producers at the heart of the product - we love seeing these on the shelves and enticing people to take them home and not only enjoy the quality products but make a little difference in the world through their purchasing power.

And what's cooler than our new designs? Apart from the crochet rabbits and bears in the new Baby Range? Well, the Trade Aid ground coffee is in a NZ first - a Bio-Bag:

"The 100g Organic Instant Coffee comes in a BioBag; unique one-of-a-kind packaging that is made from renewable resources and is completely biodegradable in the right composting environment."

Good design, good taste, good for the producer, and good for the environment - alright!