You want a piece of social media? Meet Kevin Smith...
A lot of clients ask me about social media and only see the positive sides of things... but then you have to understand that the more you step into the public sphere the more you have to walk the walk and not just talk the talk. Of course then there's companies who fall out of step with their audience and social media bites back.... like when one of my favourite film director's Kevin Smith was asked to leave a Southwest flight because he was too fat.
Ouch. Oh, by the way Southwest Kevin Smith is one of the internet's most savvy social media users. He has 1.64 million Twitter followers. He has a blog. He does a podcast called the Smodcast.
Southwest welcome to a world of PR pain, you're about to get flamed!
"This may be the best example we've seen yet of how Twitter and other forms of new-media mass communication are shaping that old industry known as public relations. Nobody walks around with a Twitter follower count or blog URL painted on his or her forehead, and many extremely popular bloggers still live in relative physical anonymity, which means that the customer relations business is like a game of Minesweeper--you can never be sure what might blow up in your face."
Read more here or straight from Kevin Smith (not suitable for the easily offended) here and his audio smodcast (very very strong language!) here. And I'm not joking about the language so you've been warned.