The Deflux BlogThe Deflux Blog

deflux-design-mice-swiftpoint-interface
Mice, Mice Everywhere! iPad, Swiftpoint and Touch versus Click...Mice, Mice Everywhere! iPad, Swiftpoint and Touch versus Click...
Friday, July 23, 2010 - 01:50

It's been an interesting week for technology in little ol' New Zealand.

Today marks the launch of the iPad which - let me assure you cynics of the world - will change the way we access content in the same way that the iPod has changed the way we interact with music. Whether this is good or bad is an argument for another...

deflux-design
Video Of The Week: GnarcadeVideo Of The Week: Gnarcade
Thursday, July 15, 2010 - 23:50

Some nice editing and video game references in this video from Knifeshow that from the sounds of the blog has taken the best part of the year in post-production but I think you'll appreciate why!

Easily a Deflux fave:

Retro video game references (especially Nintendo?): Check. Add 5 Bonus point for...

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Give The People What They Want - Interactivity and Stats in RDRGive The People What They Want - Interactivity and Stats in RDR
Friday, July 9, 2010 - 04:51

Not being as young as I once was, and having what's generally known as "real world" responsibilities to attend to, playing video games is not as high up on my priority list as it once was. Reading about video games however is still right up there.

deflux-design-david-lynch
Dark Night Of The SoulDark Night Of The Soul
Friday, July 2, 2010 - 05:03

The story of Dark Night Of The Soul is an interesting one. Art direction and creative input from David Lynch (legend), with music driven by two divergent but singular artists - Sparklehorse and the ubiquitous DangerMouse - who collaborate with everyone from Black...

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Jake Koia Gets A ReskinJake Koia Gets A Reskin
Thursday, July 1, 2010 - 04:40

The lack of updates make a mockery of my last post on the importance activity, I'm sorry the whole weather and the new National album - and the National Party - have made me too depressed to type. But seriously though, the National album is just *so* good. I have to applaud Jono on that one too.... although I may be playing it a...

Caffeine
Why Have A Website and what is Google Caffeine?Why Have A Website and what is Google Caffeine?
Thursday, June 10, 2010 - 04:54

<rant>
I get a lot of calls asking how much a website is, and many seem disappointed - or suspicious - when I cannot tell them to the cent over the phone. But the truth is we don't just click on a folder called "Websites", upload your logo to the header, click on "Upload" and then send an invoice.

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How would you rebrand BP? How would you rebrand BP?
Thursday, June 10, 2010 - 01:36

As an interesting follow on from the Jonathan Barnbrook interview about design and social responsibility (which you no doubt read from my previous blog post), here's Greenpeace's latest politik - a competition to rebrand BP. Their...

deflux-design-beervana-crafternoon
A "Crafternoon" and Beervana 2010 LaunchA &quot;Crafternoon&quot; and Beervana 2010 Launch
Friday, June 4, 2010 - 04:00

Craft beer is on the up and up in New Zealand and we're proud to work with the Brewer's Guild of New Zealand, and even happier to brand (and attend) Beervana, New Zealand's premier...

deflux-design-sydney-biennale
Sydney Biennale - Jonathan BarnbrookSydney Biennale - Jonathan Barnbrook
Wednesday, May 26, 2010 - 20:49

Design is an interesting proposition, and often held to be as far away from art as can be (cue Bill Hicks) - which is an interesting argument for another day. 

Which is said by way of context, as whilst reading the venerable Sydney Morning Herald this morning I came across this interesting interview with Jonathan Barnbrook, whom I've followed on and off since...

deflux-design-chartfest-chartdisc
Celebrate the end of New Zealand Music Month CHART-style!Celebrate the end of New Zealand Music Month CHART-style!
Friday, May 21, 2010 - 05:15

We've worked with the Christchurch Music Industry Trust (CHART) for a good while now, helping them fight the good fight not just for New Zealand music but also to specifically highlight all the amazing things going on in the Christchurch music scene.

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Pantone Plus: We now have 5,024 colours to work with...Pantone Plus: We now have 5,024 colours to work with...
Wednesday, May 19, 2010 - 05:29

Pantone books are the designer's version of the bible - a Pantone colour swatch is *definitive* and as we all know brand consistency is the most important aspect of a successful brand!

Well joyous days, not only is there a sweet iPad Pantone app that almost brings a tear to my eye - I must have...

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One Book, One Twitter - Neil Gaiman's American GodsOne Book, One Twitter - Neil Gaiman&#039;s American Gods
Monday, May 10, 2010 - 20:47

So two things I've noticed. No-one knows what to do with Twitter really, and no-one seems to read books anymore (although after playing with an iPad yesterday I see e-books coming back in a big way!)... but trust Wired to apply their trademark perception and playfulness to see what happens if you apply the Digg community idea to a real-time...

deflux-design-red-bull-chronicles
Red Bull ChroniclesRed Bull Chronicles
Wednesday, May 5, 2010 - 02:12

I don't know where Red Bull find the time to do anything else what with the making of tasty tonics, producing a magazine, sponsoring NZ and the world's best athletes, hosting bands at Red Bull Studios, and putting on a ton of events both big and small. But somehow they've got round to making a TV show, Red Bull Chronicles which not only sports a snazzy logo courtesy of, well,...

deflux-design-crazy-horses
Join the Crazy Horses - Friday PM FunJoin the Crazy Horses - Friday PM Fun
Friday, April 9, 2010 - 04:38

Taika Waititi can do no wrong as far as I'm concerned. I loved Eagle v Shark, and I must go and see Waititi's Boy - which is making great box office locally which is very encouraging!

deflux-design-new-zealand-rocks
Noo Ziiland Rocks! Thoughts on and from Melbourne.Noo Ziiland Rocks! Thoughts on and from Melbourne.
Tuesday, April 6, 2010 - 20:20

Recently back from a jaunt to Melbourne and nothing particularly blog-worthy that you wouldn't already know.

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Choose the right font, save the world?Choose the right font, save the world?
Monday, March 29, 2010 - 20:17

Obviously taking an "eco" approach into design is a crucial concern these days, which is also obviously a good thing. Paper reps sit down with me each month extolling the eco-credentials and sustainability of their stocks with claims that this stock is ECF (elementally chlorine free), FSC (forest stewardship council), WMF (well managed forests), PCW (post consumer...

kevin-smith-deflux-design
You want a piece of social media? Meet Kevin Smith...You want a piece of social media? Meet Kevin Smith...
Tuesday, February 23, 2010 - 07:41

A lot of clients ask me about social media and only see the positive sides of things... but then you have to understand that the more you step into the public sphere the more you have to walk the walk and not just talk the talk. Of course then there's companies who fall out of step with their audience and social media bites back.... like when one of my favourite film director's Kevin ...

deflux-design
The problem of making websites for everyone else...The problem of making websites for everyone else...
Monday, February 22, 2010 - 04:30

...is that we neglect our own. Fear not though trusty readers (all two of you), we've not been idle. Rather it's been a wave of deadlines to get some brand spankin' new websites live.

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Ray-Bans + Face Tattoos = Publicity?Ray-Bans + Face Tattoos = Publicity?
Wednesday, February 3, 2010 - 04:20

Viral videos huh? Here comes another one, this time courtesy of Ray-Bans (™), a brand that's really got back in the game and is now official apparel for anyone wanting to be down with the indie kids (and I should know. My flavour? Tortoiseshell. What's yours?)...

So did Matthew really get his face tattooed? If so he's broken...

deflux-design
Homestyle Launch Their BlogHomestyle Launch Their Blog
Thursday, January 28, 2010 - 20:56

The mix of traditional publishing complimented by an up to the moment blog provides readers with the best of both worlds, and is something I've always admired Wired Magazine for...