Cooking Things Up
Wednesday, October 3, 2012 - 20:57
Just a note to say that we will update this blog soon, we're very close to getting more than a few things over the line.
It's been a whirlwind September with new brands coming to life, a couple of labels heading off to press, some screenprinted business cards, some foiled collateral and a ton of web for good measure...
So stay tuned. We'll be showing off some new wares soon!
Victory at the Brewers Guild Awards!
Thursday, August 23, 2012 - 05:00
We do love craft beer, it's true and we've just returned from the "Craft Beer Capital", Wellington, where we saw our efforts - new website design and development, marketing and design of all Awards collateral for the Brewers Guild - culminate in the Sutton Group Brewers Guild of New Zealand Awards evening.
Natasha Hansen - NZ Olympic Sprint Cyclist
Thursday, July 19, 2012 - 22:32
With the London Olympics on the horizon, Deflux have just launched a blog-style website for NZ Sprint Cyclist Natasha Hansen. The site will allow Natasha to share her journey from Invercargill to the London velodrome with her friends, fans and family, as she shoots for the podium...
Featuring Twitter and Instagram integration and complete with a nice typographic logotype, we couldn...
Elijah Taylor Site Launches
Thursday, June 21, 2012 - 00:24
The web work continues at pace and we're currently working on some secret squirrel athlete sites for Red Bull and a Kiwi Olympian which is exciting and will be revealed in due course. But today we've launched a site for Kiwi and Warriors player Elijah Taylor.
With a stylised logotype, a sharp design and all the funtionality you need to be a professional athlete in this day and age, it's...
Gunnamatta | The Yeastie Boys
Friday, May 18, 2012 - 03:09
Congrats to some of our favourite brewers, Auckland-Wellington-via-Invercargill's The Yeastie Boys on their latest beer, Gunnamatta, taking out the Great Australasian Beer SpecTAPular's People's Choice Award. It's kind of a big deal given the profile of this huge craft beer festival, and the only downside if that more...
Busy Busy Busy, Must be Coffee Time!
Tuesday, March 13, 2012 - 22:36
Where is this year going? It's nearly St Patricks Day!
We've been working away on a raft of this and that, which is why we've been a bit quiet of late. To prove that this is no mere excuse (well, it's my story and I'm sticking to it!), allow me to share some of the fantastic projects we'...
The Great Kiwi Beer Fest
Thursday, March 1, 2012 - 03:09
Team Event approached Deflux for help with The New World Food & Wine Festival and The Great Kiwi Beer Festival. Knowing our work with the Mud House Group, and our extensive experience in the craft beer sector, they identified we were ideally placed to help bring these events to life. And so we came on board as design partners in a sponsorship role.
2012? Bring it on!
Tuesday, January 17, 2012 - 21:16
Well 2011 disappeared in a haze of deadlines, meetings, general stress and of course Deflux Day.
Deflux Day was a wet affair, with much golf-related action, a trip down memory lane to the sacred halls of Time Out, breakfast at the new Drexels - when I pointed out the toothpick holder from Hereford St with excitement I was met with a bemused "yeah so what" smile, proving not...
New World Wine & Food Festival
Tuesday, December 6, 2011 - 06:00
Events are great things to work on, and Deflux have been lucky to work alongside some great people on some amazing experiences over the years (Southern Amp and Beervana spring to mind).
Post-quake Christchurch is of course an odd affair, so when we were approached by the newly established Team Event to work with them on a couple of festivals then we naturally jumped at the chance - it's...
Wednesday, November 23, 2011 - 21:29
There's a good deal of excitement about QR codes at the moment. In fact we even designed a label for good friends the Yeastie Boys Digital IPA that is basically all QR codes, with 6 of them scannable taking you off into their virtual world.
Christchurch Women's Refuge Campaign
Monday, August 29, 2011 - 05:00
The earthquakes that struck Christchurch in 2010 and 2011 did more than destroy roads, houses and workplaces. The resultant rise in unemployment, shared living arrangements and ongoing aftershock stress were also some of the factors behind a 30% increase in demand for the services of the Christchurch Women’s Refuge.
Mobile Osaka-Ya Exists!
Thursday, July 7, 2011 - 21:39
People in Christchurch talk about the "new normality" and what I think they mean is how we all seem to have adapted to forget to need a whole lot of the things we previously orbited around - shops owned by friends, cafes, bars, parks, streets, the Arts Centre, Cathedral Square, for a while there surfing out front at New Brighton.
Deflux Have Relocated
Tuesday, July 5, 2011 - 21:29
After a small sabbatical in the studio of Lumo Photography gazing down on our city from the heights of Cashmere, Deflux are now comfortably ensconced in an office at C4 Coffee's HQ2 at 278 Tuam Street. Feel free to stop by and say hello!
Red Bull Team Rider Jake Koia Reskin
Monday, June 27, 2011 - 05:00
Team Red Bull snowboarder Jake Koia has just had a site facelift care of Deflux, with plenty more room for his Twitter feeds and a streamlined blog interface to share his journeys - of which there have been many in recent times with a winter in Canada just completed (and rumours of a winter in New Zealand still to be confirmed)....
Rescue Red Ale: Press Release
Tuesday, June 7, 2011 - 22:07
When our good friends at the Yeastie Boys and 8 Wired (the latter with a Deflux designed website!) mentioned they needed a quick label for their Charity craft beer collaboration with Renaissance Brewing, how could we say no? The perfect antidote to the #bagofsuck that has happened in Queensland and Christchurch of late, by merely drinking this wonderful craft beer you're donating money to...
Deflux and the Craft of Brewing
Friday, May 6, 2011 - 04:18
Deflux enjoy the odd craft beer, truth be told. Over the last few years we've been very lucky to be able to work with a number of this country's craft brewers, boutique pubs, and the Brewer's Guild of New Zealand who organise the BrewNZ Beer Awards and the country's best beer featival, Beervana.
Returning to Deflux Plaza post-Quake
Thursday, April 28, 2011 - 02:23
Last week we made it back into the building for a scant 2 hours to recover essentials and reminisce about the good old days - and that crazy morning prior to the quake when we were blissfully unaware that we were about to be rocked - and not in an awesome Bon Jovi way - for a second time.
Red Bull Athlete Chris Birch's Website Launch
Friday, March 4, 2011 - 03:20
It's been quite a week, really just getting back into things solidly thanks to a change in location, so it's been particularly thrilling to launch a website today.
Deflux: Earthquake The Sequel Update
Friday, February 25, 2011 - 23:05
At this time we just want everyine to know two things - firstly, Team Deflux's thoughts are with you all - our friends, our clients, our suppliers, our favourite stores, our favourite watering holes, everyone in Christchurch or everyone who knows someone here.
Deflux Day 2010
Thursday, January 20, 2011 - 06:00
2010 ended in a blur of activity, deadlines and Deflux Day.
Simon Wins Steinlager Pure Futures
Wednesday, November 24, 2010 - 19:14
"Simon Courtney is an awesome talent and we look forward to working with him. He has a no-compromise attitude to what he's set out to achieve." Todd Gordon - Steinlager Pure Marketing Manager
Trade Aid's New Packaging Round Up!
Saturday, November 20, 2010 - 14:30
We love working with Trade Aid, simple as that. Over the year's we've worked a lot on the packaging, and it's been particularly satisfying in recent times to see the new look and feel for Trade Aid's fantastic range of products evolve. Recently there's been a bit happening as Trade Aid have moved to repackage their coffee and launch a baby range, and it's all hitting shelves now.
Melissa Sharplin dot com launch!
Monday, November 15, 2010 - 06:00
Our good friend and seriously talented artist Melissa "Misi" Sharplin came to us a couple of months back with plans to unveil a new website to coincide with her new exhibition, "Swit Swurl". Famous for her "Retro Nudes" series...
Friday Crafternoon & New Zealand Riesling Challenge Launch
Friday, November 5, 2010 - 03:54
Another Friday comes (and is rapidly going) and the world of Deflux is tremendously busy. But we've launched another site - with a couple more on the way - and as such we decided to treat ourselves with a Crafternoon, kicking off with Ralph's Three Boys Aftershock. If you want a taste you'll have to be quick as bottles are disappearing off the...
Thursday, October 28, 2010 - 04:22
Deflux are a tight-knit community, which is a way of saying we don't hire or fire too often. So it's a big day in Deflux history when we can announce a new staff member.... Stephen Dalley.
Stephen brings with him a wealth of experience; some great iTunes; an encyclopedic knowledge of funny books; a dictionary that's bigger than mine; some fascinating ideas, and finally a passion...
Deflux Launches 50 Degrees South Trust Website
Friday, October 15, 2010 - 02:48
Launching a website is a great feeling, and none more so in recent times than the 50 Degrees South Trust Website. As a design partner and sponsor, this site has been a true labour of love and we couldn't be happier to see it live...
Cory Doctorow at The Melbourne Writer's Festival
Monday, October 4, 2010 - 20:13
It may be a bit almost an hour, but if you're interested in copyright and what it means today, then Cory Doctorow can always be relied on to promote a very interesting and progressive point of view.
Friday Fun - Youtube Tipp-Ex - What Happens to the BEAR!?
Friday, September 17, 2010 - 08:05
A very clever Youtube campaign from Tipp-Ex where you can white and rewrite what happens to the bear... I'll leave the rest to you (and yes, you can do that whatever your that is, well mostly)... reminds me of those old pick-a-path novels and possibly inspired by the Nintendo game ...
The Earthquake and Deflux
Wednesday, September 8, 2010 - 05:49
First off, thanks to everyone for their messages of support and concern and we want to send the love right back to all of friends and family, all of the local businesses we support, and for what it's worth wider Christchurch - it's hard to explain what's happened beyond photos and I think whilst the physical damage is bad it's the uncertainty that's been worse... these aftershocks are fraying...
The Arcade Fire, HTML5 the evolution of Music Videos
Friday, September 3, 2010 - 01:38
You need a capable browser for sure (Internet Explor DIAF!) so grab Chrome or Firefox 3, and a good broadband connection will help (John Key's on that one, have no fear) but Arcade Fire's new online music video collab with Google and director Chris Milk is AMAZING and worth a few browser crashes along the way.
Mice, Mice Everywhere! iPad, Swiftpoint and Touch versus Click...
Friday, July 23, 2010 - 01:50
It's been an interesting week for technology in little ol' New Zealand.
Today marks the launch of the iPad which - let me assure you cynics of the world - will change the way we access content in the same way that the iPod has changed the way we interact with music. Whether this is good or bad is an argument for another...
Video Of The Week: Gnarcade
Thursday, July 15, 2010 - 23:50
Some nice editing and video game references in this video from Knifeshow that from the sounds of the blog has taken the best part of the year in post-production but I think you'll appreciate why!
Easily a Deflux fave:
Retro video game references (especially Nintendo?): Check. Add 5 Bonus point for...
Give The People What They Want - Interactivity and Stats in RDR
Friday, July 9, 2010 - 04:51
Not being as young as I once was, and having what's generally known as "real world" responsibilities to attend to, playing video games is not as high up on my priority list as it once was. Reading about video games however is still right up there.
Dark Night Of The Soul
Friday, July 2, 2010 - 05:03
Jake Koia Gets A Reskin
Thursday, July 1, 2010 - 04:40
The lack of updates make a mockery of my last post on the importance activity, I'm sorry the whole weather and the new National album - and the National Party - have made me too depressed to type. But seriously though, the National album is just *so* good. I have to applaud Jono on that one too.... although I may be playing it a...
Why Have A Website and what is Google Caffeine?
Thursday, June 10, 2010 - 04:54
I get a lot of calls asking how much a website is, and many seem disappointed - or suspicious - when I cannot tell them to the cent over the phone. But the truth is we don't just click on a folder called "Websites", upload your logo to the header, click on "Upload" and then send an invoice.
How would you rebrand BP?
Thursday, June 10, 2010 - 01:36
As an interesting follow on from the Jonathan Barnbrook interview about design and social responsibility (which you no doubt read from my previous blog post), here's Greenpeace's latest politik - a competition to rebrand BP. Their...
A "Crafternoon" and Beervana 2010 Launch
Friday, June 4, 2010 - 04:00
Sydney Biennale - Jonathan Barnbrook
Wednesday, May 26, 2010 - 20:49
Design is an interesting proposition, and often held to be as far away from art as can be (cue Bill Hicks) - which is an interesting argument for another day.
Which is said by way of context, as whilst reading the venerable Sydney Morning Herald this morning I came across this interesting interview with Jonathan Barnbrook, whom I've followed on and off since...
Celebrate the end of New Zealand Music Month CHART-style!
Friday, May 21, 2010 - 05:15
We've worked with the Christchurch Music Industry Trust (CHART) for a good while now, helping them fight the good fight not just for New Zealand music but also to specifically highlight all the amazing things going on in the Christchurch music scene.
Pantone Plus: We now have 5,024 colours to work with...
Wednesday, May 19, 2010 - 05:29
Pantone books are the designer's version of the bible - a Pantone colour swatch is *definitive* and as we all know brand consistency is the most important aspect of a successful brand!
Well joyous days, not only is there a sweet iPad Pantone app that almost brings a tear to my eye - I must have...
One Book, One Twitter - Neil Gaiman's American Gods
Monday, May 10, 2010 - 20:47
So two things I've noticed. No-one knows what to do with Twitter really, and no-one seems to read books anymore (although after playing with an iPad yesterday I see e-books coming back in a big way!)... but trust Wired to apply their trademark perception and playfulness to see what happens if you apply the Digg community idea to a real-time...
Red Bull Chronicles
Wednesday, May 5, 2010 - 02:12
I don't know where Red Bull find the time to do anything else what with the making of tasty tonics, producing a magazine, sponsoring NZ and the world's best athletes, hosting bands at Red Bull Studios, and putting on a ton of events both big and small. But somehow they've got round to making a TV show, Red Bull Chronicles which not only sports a snazzy logo courtesy of, well,...
Join the Crazy Horses - Friday PM Fun
Friday, April 9, 2010 - 04:38
Taika Waititi can do no wrong as far as I'm concerned. I loved Eagle v Shark, and I must go and see Waititi's Boy - which is making great box office locally which is very encouraging!
Noo Ziiland Rocks! Thoughts on and from Melbourne.
Tuesday, April 6, 2010 - 20:20
Recently back from a jaunt to Melbourne and nothing particularly blog-worthy that you wouldn't already know.
Choose the right font, save the world?
Monday, March 29, 2010 - 20:17
Obviously taking an "eco" approach into design is a crucial concern these days, which is also obviously a good thing. Paper reps sit down with me each month extolling the eco-credentials and sustainability of their stocks with claims that this stock is ECF (elementally chlorine free), FSC (forest stewardship council), WMF (well managed forests), PCW (post consumer...
You want a piece of social media? Meet Kevin Smith...
Tuesday, February 23, 2010 - 07:41
A lot of clients ask me about social media and only see the positive sides of things... but then you have to understand that the more you step into the public sphere the more you have to walk the walk and not just talk the talk. Of course then there's companies who fall out of step with their audience and social media bites back.... like when one of my favourite film director's Kevin ...
The problem of making websites for everyone else...
Monday, February 22, 2010 - 04:30
...is that we neglect our own. Fear not though trusty readers (all two of you), we've not been idle. Rather it's been a wave of deadlines to get some brand spankin' new websites live.
Ray-Bans + Face Tattoos = Publicity?
Wednesday, February 3, 2010 - 04:20
Viral videos huh? Here comes another one, this time courtesy of Ray-Bans (™), a brand that's really got back in the game and is now official apparel for anyone wanting to be down with the indie kids (and I should know. My flavour? Tortoiseshell. What's yours?)...
So did Matthew really get his face tattooed? If so he's broken...
Homestyle Launch Their Blog
Thursday, January 28, 2010 - 20:56
The mix of traditional publishing complimented by an up to the moment blog provides readers with the best of both worlds, and is something I've always admired Wired Magazine for...
Hey Mr. "Nothing Happens In Christchurch" meet Local Vanguard
Wednesday, January 20, 2010 - 19:46
One of our friends Jenafer Matthews has launched a website dedicated to exploring local culture and city affairs in Christchurch. Started because Jen has returned to ChurChur from New York and in her words:
Deflux Day Twenty-Oh-Nine
Friday, December 18, 2009 - 04:11
Deflux Day is a long standing tradition and when it's over it means that the year is coming to a close. Well D-Day-Twenty-Oh-Nine is over and the year is pretty much too... before we know it we'll be in the future, a whole new decade to get excited about on our doorsteps.
The Future Is In The Clouds
Friday, November 20, 2009 - 00:31
Google may be an increasingly scary proposition with it's wealth of data and insidious hooks into most aspects of our lives, yet we cannot turn away - only hope they remain true to their motto!
So we Gmail, Gchat, use Google Docs, Google Maps, Google calendars, and even think about catching the...
Playstation 4 - the future of design?
Tuesday, November 17, 2009 - 01:36
We at Deflux have a neat wee collection of gaming consoles, from Ataris and Nintendos and Segas to the smaller handheld games and Watches. Gaming culture has always been pushing the boundaries both in technology and in design, it is a culture where functionality and aesthetics combine to show us a new world, it tries to represent the future of things to come, a new train of thought, a break in...
The Joy of Flash (or "The head! Shoot them in the head!)
Monday, November 16, 2009 - 03:57
It's funny how Flash is what drew us to the web almost a decade ago. The idea that the web could be engaging in that way, that it could move about and play music - as opposed to simply rendering text for you to read on you 15" CRT - doesn't sound that revolutionary now, but it was a...
Bike Thief Meets and our first Play Of The Week
Thursday, November 12, 2009 - 05:00
It's always nice to have visitors from Auckland grace us with their presence - see I'm an ambassador for South of the Bombay Hills relations - and last weekend whilst enjoying a refreshing Emersons at the Bike Thief (and see below for a cool 3D interior tour of that great establishment) we ran into Mike, Mike, and T-White.
Show n' Skate - supporting the bowl
Wednesday, November 4, 2009 - 23:09
We are so stoked with the new bowl at Thompson Park and the dawn of summer so figured why not support a lowbrow get together put on with my after hours brand Committed Few.
So get your friends together bring out your old school rides, park em up, get a skate on and catch up.... anyones welcome.
The Transistors LP Release - Short Wave - ON VINYL!
Monday, November 2, 2009 - 20:04
I promised myself (and everyone else) that I wouldn't turn this into a music blog, but The Transistors' debut LP deserves it's own wee post. As a bit of a back story I'm slightly obsessive about music, and vinyl in particular.
How Many Design Company's Have Their Own Bike?
Friday, October 30, 2009 - 02:38
Some of you may know Simon, some of you may know his work, and most of you have probably been overtaken by him at some stage, especially if you drove in from Sumner to town last year. A 6 foot tall guy on a crazy looking track bike (ie. no brakes and no gears) is hard to miss!
Hello Brew Friday... Goodbye Blue Monday
Friday, October 30, 2009 - 01:27
Ah, Fridays. They're always welcomed, especially after the compressed rush that is a short week. Which makes the collective consciousness of the office start to think about 5pm and where we might perchance happen upon a refreshing ale.
Yes, I Love Technology
Tuesday, October 20, 2009 - 22:20
Like Kip I love technology, and because of this I love reading Wired Magazine almost as much as I love Apple products. That's a whole lotta love. Which makes today a double whammy.
Oh my, it's a happy day indeed!
Tuesday, October 20, 2009 - 20:53
People often ask us about our own website, and I've been saying for a while now that there's one coming, stay tuned, yada yada. And some of you may have heard me use what I call the "Builder Evasion", which is a cliche but true - a builder's house is always the last to be built!
I've been beginning to think that some people thought I was lying but we've been busy in the...
Big Day Out 2010 - First Announcement
Tuesday, September 29, 2009 - 00:00
Although I'm more of a Camp A Low Hum kinda guy to be fair, I was still interested to hear that the latest Big Day Out has been announced.
Hey Twitter, Now You're Worth US1Bil Can I Have A Loan?
Monday, September 28, 2009 - 23:29
I have a Twitter account, which officially makes me the most 2.0'est member of Deflux. And it's the word on everyone's lips it seems as Twitter announced over the weekend that they won't be selling the company to one of the giants of the online landscape anytime soon. Seemingly they've locked in US$100 million in finance to allow them to operate whilst they investigate possible business models...