Chocolate Bomb's label was a little tired when we were asked to make a huge sacrifice and spend the week drinking mocha's instead of the usual long blacks to come up with a fresh look for this tasty chocolate syrup. Perhaps it's the name, perhaps it's our love of Memphis Belle, but we decided on a 1940s style aircraft pin-up direction and the illustrations began. Some research into Vargas, Elvgren and WWII Pinups led to a few variations, working to the final on a nice bullet-riddled metal panel background. A fridge design has followed to be unveiled shortly and there's plans for a new smaller bottle on the way... and we're demanding Ms. Bomb appears on a t-shirt in time for summer so stay tuned.