Milestone Capital Logotype

Milestone Capital is a New Zealand based investment group centred around the clean-tech sector. They are at the leading edge of investment in the businesses that are truly changing the world in which we live. When Milestone Capital approached Deflux the brief was to produce a logotype that balanced technology and nature, with a personality that resonated within the traditionally conservative investment sector. Despite a compressed timeframe we researched and worked through a range of approaches and options before producing the Milestone "M". The final logotype embodies the organic and dynamic nature of the company, it's gradiented colourations connoting growth. This logo was then applied across print collateral and a comprehensive website development.