C4 Blends Logotype

Along with the repositioning of the C4 Coffee logo, one of our first briefs was to rebrand C4's range of coffee blends. The challenge was to produce logos that could stand alone but remain consistent as a whole, and work in a variety of applications. Reviewing the range we chose to rename certain blends to bring together a collection that would make sense to a consumer and offer clear options, and then worked through the research and design process to draw out the unique characteristics of each blend. The result is nine separate logos that capture the quirky visual approach people have come to associate with C4, and one that both expresses the coffee blend and the personality of the roaster. Oh, and you can pick your favourite blend or logo on a t-shirt and wear it with pride!