Cutler Heritage Logotype

Cutler & Co. was a brand with a long history when we were asked to look at a repositioning to refresh it for today's market. During that process a more radical rebrand concept was developed that was too good to throw away. Hence, Cutler Heritage was born. This logo and it's strong identifier became the face of a boutique line of Cutler's best - a range of premium shirts that look back to a time where craftsmanship, fine tailoring, and classic style were the hallmarks of gentlemen's wardrobes. Application was easy with such strong visual elements and included embroidering on clothing, and embossing on swingtags and packaging.