C4 Coffee

C4 Coffee are a Christchurch caffeine institution. Deflux were approached when C4 were looking at repositioning their brand and we've been with them ever since, designing logos like Coffee HQ for their new premises and their coffee blends, retail packaging, cars, coffee cups, sugar sticks, retail and point of sale signage, adverts, t-shirts and merch, boxes, sellotape - you name it! A few highlights are their very own coffee bible - The Scoop - which we designed and wrote copy for to truly express the C4 approach to all things caffeine, and their recent retro-styled coffee tins, both of which are available from Coffee HQ in Christchurch. When we're not drinking C4 Cuban or Krank, we're working with the C4 team to ensure that their brand remains as fresh as their coffee.