Ecobaby Logotype

Ecobaby Store approached us to produce a logo that embraced the green philosophy behind their company - selling natural baby products online - but that didn't fall into the trap of becoming just another "eco-" brand. It was a fine line to walk and research into competing brands was exhaustive, as was the concepting process. The end result was a triumph of careful custom typograhpy, with just the right touch of embellishment. The colour choices followed, as did supporting elements - a vine pattern and a stylised fantail - that worked in with the tagline to create a very approachable and memorable brand that served as a welcoming face to their online store.