Holy Smoke Smokehouse
Some brands, like people, just have a huge personality. When Henk approached us about taking Farm Smokehouse, relocating it and adding a restaurant to his successful smoked salmon business, Holy Smoke was born. A huge fitout and restoration of the classic premises ensued, whilst we explored and developed the brand down to the very smallest of details especially in print - the right recycled stock choice, the right black, the right die form - based on his iconic Woolston premises. We produced a range of corporate stationery, a promotional "Blessed By" sticker, mini menus and print promo, and bags for the smoked product. In each execution we looked to match the unique and hands-on approach of Holy Smoke to each material to express and build the brand with authenticity.