Intercap Logotype

Intercap is a boutique merchant bank with a strong New Zealand focus. We were approached to brand Intercap and worked through a range of concepts that were clear and concise with a logotype that conveyed New Zealand in a subtle and refined way. Colours and fonts were explored with the red and black chosen as a colour scheme not well used in the financial world. The fern circle was then developed as a visual identifier that could be separated out and developed through application. The end result is a strong and memorable logo that combines simplicity with a strong but subtle visual element, very much of New Zealand but with a unique take that reflects Intercap's own innovative approach.