Little Ones Logotype
Little Ones is a London based premium Nanny and Domestic Services recruitment agency, with some very high profile clients. Their logo didn't convey their market position, and it didn't capture their crucial point of difference - offering bilingual staff. So we looked to design a logotype that adressed these concerns, all the while ensuring that the design was clean, legible and connoted a certain luxury. The logo process worked through a range of concepts to reach a brand that combines a strong, trustworthy serif font with a tagline and logotype that express the company perfectly - two children surrounded by a circle made up of the word "one" in various languages. This design provided many branding elements to carry through corporate collateral and a website redesign will be launched in coming weeks.