NZ Barista Awards Logotype

Deflux were asked to produce a logo to rebrand the NZ Barista Awards, and deliver something that was more contemporary and approachable. We explored a range of directions before settling on the quirky tamper with wings design, which was refined over time and through consultation worked into the final logo. The mix of the strong vector imagery with the contemporary fonts was brought to life through colour, carefully navigating the golds and browns to find a palette that references coffee and competition without becoming too dark and muddy. The result is a warm brand imbued with personality and fun with plenty of visual elements to be used in application.