RedBull EITS Logotype

Red Bull approached us to produce the Eye In The Sky Logo with an pretty open brief, although incorporating the Red Bull logo - and colours - was of primary concern. The result was a logo that encapsulates the event, a bike race through the streets of Auckland primarily meant for track bikes, with a strong brand presence. The stylised Auckland skyline, the bike chain framing, the tri-spoke reference - with many logos less is more but with the nature of this event it was a chance to produce something fresh and creative. All the while we kept Red Bull front and centre, meeting the brief on all accounts, and providing a strong visual foundation for the event and supporting materials.