Web

Launching a website is a great feeling, and none more so in recent times than the 50 Degrees South Trust Website. As a design partner and sponsor, this site has been a true labour of love and we couldn't be happier to see it live...

A very clever Youtube campaign from Tipp-Ex where you can white and rewrite what happens to the bear... I'll leave the rest to you (and yes, you can do that whatever your that is, well mostly)... reminds me of those old pick-a-path novels and possibly inspired by the Nintendo game Scribblenauts but so "2.oh"...

Check it out HERE!

So two things I've noticed. No-one knows what to do with Twitter really, and no-one seems to read books anymore (although after playing with an iPad yesterday I see e-books coming back in a big way!)... but trust Wired to apply their trademark perception and playfulness to see what happens if you apply the Digg community idea to a real-time experience. So around the world people are reading a book together and tweeting their comments, thoughts and questions to make the 2.0 hipster version of the oh-so-square book club.

It's funny how Flash is what drew us to the web almost a decade ago. The idea that the web could be engaging in that way, that it could move about and play music - as opposed to simply rendering text for you to read on you 15" CRT - doesn't sound that revolutionary now, but it was a huge step in the evolution of the web.

Ah, Fridays. They're always welcomed, especially after the compressed rush that is a short week. Which makes the collective consciousness of the office start to think about 5pm and where we might perchance happen upon a refreshing ale.